OK. It’s official - the fashion industry has done everything there is to do with stuff you put on your body. We can all stop now.
From Spoon & Tamago:
“Some people take showers while wearing their denim to get that worn-in look. Others use sandpaper to fast-forward time and achieve instantly-vintage jeans. But a new, innovative method is putting all those old ways to shame. The tools? Lions and tigers and bears, oh my!
“Zoo Jeans are the only jeans on earth designed by dangerous animals,” says Mineko Club, a volunteer group of zoo supporters who came up with the idea to help raise money for the zoo and animal conservation. “We first take their favorite playthings – old tires and giant rubber balls – and wrap them in sheets of denim.”
You can probably imagine what happens next. The animals have their way with the denim, gnawing and clawing away and giving them that wildlife chic-look. The remnants are then gathered up and artfully transformed into a series of one-of-a-kind jeans.”